BS 7911:2003 - Page 2

Specification for organizations conducting market research

Requirements for organizations conducting market research.

This British Standard specifies requirements for conducting market research. In particular, minimum service levels are specified for quality assurance, executive responsibilities, data collection and data processing to be applied in market research projects.

This standard is applicable to organizations and individual practitioners that supply market research and social research services. It applies to all types of research projects and to all staff responsible for and working on research projects.

This standard also gives guidance, in the form of notes in the text, on the implementation of the requirements.

This standard is voluntary in application but gives organizations the opportunity to be recognized as complying with a specified set of market research industry standards.

This British Standard supersedes BS 7911:1998, which is withdrawn.

This standard include the following cross-reference:

• BS EN ISO 9000:2000