BS ISO 10668:2010

BS ISO 10668:2010 Brand valuation. Requirements for monetary brand valuation

BS ISO 10668 is designed to help financial and marketing professionals put a figure to the value of brands. As the only International Standard in this area, it can help make these figures more credible. As an International Standard it can be used for any brand and across all markets.

The standard specifies requirements for procedures and methods of monetary brand value measurement. It provides a complete framework including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Essential for anyone involved with brand valuation.

Contents of BS ISO 10668 includes:

• Scope
• Terms and definitions
• General requirements
• Transparency
• Validity
• Reliability
• Sufficiency
• Objectivity
• Financial, behavioural and legal parameters
• Specific requirements
• Declaration of purpose
• Value concept
• Identification of brand
• Valuation approaches and methods
• General considerations
• Income approach
• Market approach
• Cost approach
• Necessary valuation inputs
• Market and financial data
• Behavioural aspects
• Legal aspects
• Sourcing and use of quality data and assumptions
• Reporting
• Independence