BS ISO 20671-1:2021

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Brand evaluation. Principles and fundamentals | Status: Current

description

1 Scope This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.

Details

Publisher BS

File size 1.01 MB

Pages 24

Format PDF

Publication date 2021-12-24

ISBN-13 978-0-539-15473-3

ISBN-13 plain 9780539154733

ISBN-10 0539154733

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File size 1.01 MB

Pages 24

Format PDF

Publication date 2021-12-24

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