What is CEN/TS 16555-3 about?
CEN/TS 16555-3 sets out guidance for an approach to innovative thinking. Innovation thinking can be used at all levels within the organization.
CEN/TS 16555-3 provides guidance on how to integrate the core values of innovation thinking into any organization. It provides an approach to balancing the risks and the business viability appropriate to the selected opportunity or problem.
CEN/TS 16555-3 also provides top management with an approach for the evaluation of possible outcomes and the determination of the “best fit” for the organization's current strategy.
It is suitable for all types and sizes of organizations including SMEs and is intended for broad application. However, those who are responsible for implementing and managing innovation within such organizations may find CEN/TS 16555-3 particularly useful.
Who is CEN/TS 16555-3 for?
CEN/TS 16555-3 on innovation management with innovation thinking is useful for:
- Product planning team
- Senior Management
- R&D teams
Why should you use CEN/TS 16555-3?
Innovation thinking is a structured approach whereby information, insights and experiences are sought out and employed to maximize opportunities and solve problems that deliver desirable outcomes to the marketplace. This approach can complement other methods used in innovation. CEN/TS 16555-3 informs that it is a context-sensitive approach that develops an evolving knowledge base, which is then used to elicit and sustain change that should have effective and enduring economic, social and/or ecological value according to organizational purpose.
As companies create a structured development system by using CEN/TS 16555-3, they can create clear decision points and agreed-upon rules that will help establish which ideas will be moved forward. This way clients’ needs, and desires are met more quickly and with less overlap of ideas.
CEN/TS 16555-3 also covers benefits of innovation management include:
- Faster introduction of new products and higher launch success rates
- Earlier detection of non-viable ideas and better plans for implementation
- Improved deadline observation by creative teams
- Greater monetary efficiency within the creative team
- Better correlation between all departments for quicker results and improved teamwork and relationships
- Increased customer satisfaction
- Reduced cycle time and less rework
- Smarter decision making
