What is PD CEN/TS 17217 – Reverse envelope about?
PD CEN/TS 17217 is one of a series of European standards that discuss postal services. PD CEN/TS 17217 covers physical properties and manufacturing requirements for envelopes having an address window on the flap side.
PD CEN/TS 17217 covers the main design features of the reverse envelope, notably of the flap and address window, and the materials used for the manufacturing thereof. PD CEN/TS 17217 applies to reverse envelopes with advertising or communication printed on the plain side, eventually on its entire surface.
PD CEN/TS 17217 covers empty envelopes, but also finished mail pieces that have been properly inserted, addressed and franked (reversed mail pieces) and are submitted to Postal Operators. In particular, reverse mail pieces will be compliant with relevant Postal standards applicable in the member states. By extension, these requirements also apply to non-window envelopes used for reverse mail pieces and having the address printed on the flap side.
Note: PD CEN/TS 17217 does not apply to:
- Envelopes with a large window on the plain side (opposite to the flap) as these are already common and widely accepted
- Paper requirements to ensure print quality (except for the postage mark and address) and notably colour rendering
Who is PD CEN/TS 17217 – Reverse envelope for?
PD CEN/TS 17217 on design and printing requirements for reverse envelopes is useful for:
- Paper manufacturers
- Postal operators
- Printing companies
Why should you use PD CEN/TS 17217 – Reverse envelope?
The reverse envelope is a means to make letters more appealing to customers by using the full plain face for advertising and communication.
PD CEN/TS 17217 defines a set of physical properties and manufacturing requirements for reverse envelopes to ensure proper insertion of mail, the printing of addresses and postage marks on the flap side, and the sorting of letters in existing equipment.
In conclusion, PD CEN/TS 17217 can serve as a reference for large or small mailers willing to benefit from the enhanced marketing capabilities offered by the reverse envelope.
